Memento - Adobe x AirBnb 3 Day Design Challenge

OVERVIEW:

mementoscreensfinals-02.png


Timeline: 3 days
Team: Two person team (SoJung Ham, Valerie Le)
Process: Brainstorming, competitive analysis, wireframing, visual design, prototyping
Tools: Adobe XD, UnSplash (stock photos)


Memento allows AirBnb users to document, access, and safely share cherished travel memories

 

Goals:

  • Allow users of all ages to document their travel, share travel memories, and get travel inspiration from Airbnb users all over the world

  • Facilitate the travel-planning process by allowing users to upload important files and import itinerary from their AirBnb stays,

  • Promote and create earned trust between Airbnbers and Airbnb hosts


The Challenge:


Families are stuck at home due to the coronavirus, but when the shelter in-place orders life, we will want to create new memories with shared travel experiences and go back to booking stays with Airbnb. As members document their family trips, the stories they tell could create earned trust for local Airbnb hosts by incorporating them into these stories.

 


DESIGN PROCESS

Competitive Analysis:

  • BAND is a mobile community applicaiton that facilitates group communication within interest-based groups. Users can stay connected, plan, and collaborate posts. Typically used by teams, school groups, businesses, hobby communities.

    • Group management

    • Planning tools

  • iCloud photos have features where you can collaborate on albums.

    • Photo collaborations


Given this, we were able to synthesize features that would not only be practical, but fun to use.

Process:

Staying within Airbnb design guidelines allows users to familiarly navigate through Memento.





Memento Features:

  • create groups with members from your AirBnb trip

  • import itinerary, upload images, status posts, and attach tidbits from your adventure

  • view other mementos by location, sort by popular / rising

What I would do differently if I did this again:

  • Given the time constraints, I wish I was able to perform more research to get a deeper undestanding of the users through a survey — preferrably existing AIrbnb users.

  • Add more features to enhance the experience,

  • Develop a stronger visual identity for Memento and how it would incorporate into the suite of Airbnb apps.

  • Perform user testing + iterations on the way! The first draft is always rought, but there’s always room for improvement.